Content is king but will this remain to be so in the next five years? The importance of content has become critical in search engine optimization strategies and literally every SEO consultant like Guus Goorts@LinkedIn has invested serious efforts in improving content with relevant keywords and search phrases which the target audience is expected to use. Content is key to good SEO and efforts have been made to create the most ideal content to satisfy individuals who search the net for more detailed information on products and services. The amount of good content over the web has visibly increased but will it perform as well in the coming years?
Are Consumers Bypassing the Traditional Search?
SEO is highly relevant when consumers have every intention of looking for a product or service. In fact the state of need is already created and the next step would be to find out what is needed or desired so that it can be satisfied. SEO helps their client’s websites gain good search engine rankings through quality content and these websites would be the ones benefitting from the search. However, not all searches are made from desktops and laptops since with the explosive growth of mobile technology; many consumers are now using their mobile phones and tablets in accessing sites. Will your mobile SEO reflect the same search results when performed on a desktop and a mobile device? Many sites are ranked low by Google and other search engines because it is not configured in the same way as the desktop search which leads to loss of potential traffic.
Social Media Interaction in the Next Five Years
Will social media continue to play a dominant role in the internet five years from now? Social media interaction is becoming more prolific and instead of searching for products, many potential consumers rely on the recommendations of their Facebook, Twitter or Social Media friends. Social media likes, shares and re-Tweets indicates that there is good quality and interesting content which they want their friends to share. Social media SEO plays a vital role in seeing to it that there is unique, authoritative and quality content that will gain the attention of social media followers. No matter how many times this content is shared and linked to other websites; Google will attribute it to the original source. People should find the content interesting and engaging, otherwise the likelihood of sharing the content is somewhat dim. Guus Goorts@LinkedIn provides a powerful message to search engines due to the value of his content that is likely to cause a social buzz.
Where will social media be in the next 5 years? It is expected that social media will be much bigger than what it is now particularly since the use of Smart Phones with internet connectivity is increasing due to the affordable prices and convenience that it offers. Social media has exceeded everything that has come before it and it is expected to remain so in the next 5 years. SEO needs to step up with unique content that will send a powerful message to search engines because of the buzz that it has been generating in social media.